Jumeirah Group has announced the launch of its new hotel brand: Zabeel House by Jumeirah. The second brand for the global luxury hotel company has been created in response to the continuing and growing travel trend for exploration and enrichment through travel experiences.

Zabeel House will be targeted towards the increasing segment of travellers, from across a broad demographic, who want to connect meaningfully with their travel destinations. For the curious traveller with an intrepid spirit, who wants to experience a city like a resident, discover lesser-known neighbourhoods or uncover a different version of the city that they already know well, Zabeel House by Jumeirah will offer places to immerse into the local neighbourhood or use as a great jumping off point to discover more in cities round the world.  Each hotel under the brand will have a price point, service attitude and fanatical attention to design to match this ethos.

With five management agreements already signed in the United Arab Emirates, Kingdom of Saudi Arabia and United Kingdom, and a number under discussion, Jumeirah Group is creating an eclectic collection of hotels under the Zabeel House brand, with a focus on locations at the heart of interesting and exciting neighbourhoods.

High on design but low on complexity, hotels under the new brand will offer brilliant basics and unexpected extras set in an upscale, casual environment. The core target market for the brand will be both business and leisure travellers who want a lively base from which to explore: therefore each property will be conveniently located to help guests experience the city they’re in.

The core design ethos of the Zabeel House brand is centred on the uniqueness of each individual neighborhood. Each Zabeel House by Jumeirah hotel will offer an element of bespoke design, unique features and architectural details. As such, the design model challenges standardization but with common features to anchor the brand and deliver efficiency of scale.

Although positioned as an upscale hotel brand, there is no reference to a particular hospitality category. This versatility is an important element of the brand vision and design concept, and reflects the Zabeel House guest; a strong individual with unique tastes and travel passions, whether it is adventure, socializing or seeking somewhere fabulous to retreat to.

Jumeirah Group Chief Operating Officer Marc Dardenne said: “The launch of Zabeel House by Jumeirah is a significant milestone in achieving strategic expansion and provides an opportunity for Jumeirah Group to access new localities and destinations. Zabeel House by Jumeirah is for the traveller who wants to enjoy our award winning hospitality, but experience it in a more relaxed and casual setting. The brand has broad appeal, and we are confident that owners will be very pleased with its commercial strengths – not least the endorsement that comes as being part of the Jumeirah family of brands – and guests will be delighted by their Zabeel House by Jumeirah experience.”

Although Zabeel House by Jumeirah is a distinct and independent brand, the association with Jumeirah gives guests an assurance of relentless quality and commitment to excellence.  Jumeirah Group currently operates 19 Jumeirah branded hotels in Europe, the Middle East and Asia.

Find out more: www.jumeirah.com

  • Image credit: Getty Images
  • Images are provided as indicators of the brand style and are not actual images of Zabeel House by JumeirahTM properties

Written by talkabouthospitalitycom

Senior PR Manager, dmg events Middle East, Asia & Africa hospitality portfolio. Find out more about our core events: www.thehotelshow.com / www.theleisureshow.com

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