FreshBed, an innovative sleep system that has been making an impact on the hospitality industry in Europe, is coming to the Middle East for the first time at The Hotel Show Dubai 2017.

Scientifically proven to improve sleep by up to 50%, FreshBed uses a system that features several unique and patented technologies which enable users to set the temperature under the duvet to their preferred levels. Filtering air from its base, it quietly delivers the air to the body through an ergonomic mattress. The thermostat inside the unit constantly checks air flow and maintains the preferred temperature.

Ahead of The Hotel Show, which brings together more than 600 international exhibitors showcasing everything needed to build, develop or maintain a hotel from décor to technology, the team at dmg events spoke with Barry van Doornewaard, CEO at FreshBed to find out more about the innovative new product.

How does the FreshBed system work? What technology does it use?

FreshBed has been created with the intention to achieve the best possible sleep. I have worked in the bedding business for 25 years with various brands but none were able to tackle the sleep disturbance issue – wrong temperature under the duvet.

Scientists have discovered that there is a thermoneutral temperature for humans between 27 and 29 degrees Celsius. In this thermoneutral temperature zone, the body does not feel hot or cold and is at rest. Outside this zone, the body will start to function, even wake-up, to correct the temperature.

FreshBed is an innovative system focused on delivering the perfect climate under the duvet, keeping the body in the thermoneutral zone. Inside the base is the technology with active temperature control and ventilation, which is patented by FreshBed. Air is drawn from the room by this noiseless unit through a medical grade filter and quietly transported through the specially designed mattress to the body.

The medical filter will remove 99.97% of airborne substances from the air, such as pollen, dust, smoke, pollution and mould spores.

Depending on the room size, the entire room will be filtered on average 4 times per hour. The mattresses are produced to FreshBed specifications to guarantee balanced air dispersion, sound isolation, hygiene and luxurious comfort. Naturally, all technical components are fully certified to guarantee maximum quality, reliability and safety.

On top of delivering fresh air and regulated temperature, our climate technology and active ventilation controls the humidity level to ensure it is kept below 50% relative humidity. This important benefit guarantees a fresh, clean and allergy-friendly bed. In comparison, traditional mattresses will have a relative humidity that reaches 65 – 80%.


Could you explain a little more about the science behind the claim it can improve sleep by 50%?

Temperature is, after stress, the biggest sleep disturber. Temperature in traditional or passive beds can reach over 34 degrees Celsius under the duvet. At this point, we normally wake up to correct the temperature by opening the duvet, putting our feet outside the duvet, opening a window or turning on the airconditioning. When the body is at rest, being inside the thermoneutral temperature zone, a deeper and longer sleep is achieved. This leads to a higher recuperation of the body and mind allowing a better performance during the day.

For the science behind the claim, we refer to Roy J. E. M. Raymann, PhD. “Abstract English – Mild skin warming, a non-pharmacological way to modulate sleep and vigilance.pdf”.

It goes without saying that, on top of temperature control, sleeping in clean purified air and a dry hygienic FreshBed will only add to the impact FreshBed will have on your health and well-being.

FreshBed iFo designbed temperature visualization

How personally adjustable is the system?

A guest or hotel employee can set temperature and ventilation to the guest’s personal preference within the thermoneutral temperature zone. From experience, we find that women prefer the temperature under the duvet to be slightly higher than for men.

The remote control has been developed to make it very easy to use and durable. The bed has a standard setting, which we call the sweet spot. Each guest or hotel employee can adjust the temperature according to the personal comfort of the guest. The ventilation can be used by housekeeping to deliver those crispy dry sheets that guests will appreciate.

 The benefits for guests are clear, what are the advantages for hoteliers?

FreshBed is changing sleep for those who change the world. Hotel and their high-profile guests are expected to deliver excellent performance each and every day. Guests deserve the best night’s rest possible and this is where hotels can make all the difference. FreshBed will make your guests feel fitter, improve their mental agility and help them perform at their very best. Overall, it will improve their feeling of wellbeing.

If your intention is to exceed the expectations of your most demanding guests, an impeccable sleep experience is the key. FreshBed will help hotels change the game and stand out from competition. It is the sleep system that indulges guests in a comfortable microclimate full of freshness, perfect temperature and great hygiene for a longer, deeper sleep.

“A well-rested, satisfied customer who has enjoyed the luxury of a wonderful night’s rest will be the best ambassador you could ever wish for”

The current hotel trend focuses on guests’ wellness and wellbeing. The whole customer journey, guest experience and wellness treatments stop at bedtime, but with FreshBed hotels can now offer their guests 24/7 wellness – an indulgence for their ultimate wellbeing.

Sleep is as essential for your wellbeing as water is for your body. Everything we do, like creativity, like socializing, eating, exercising, is impacted by our sleep.  Now hotels can offer a genuine benefit to their high profile guests, people who think they have it all and seen it all.

In the unlikely event that a bed bug was transferred onto a FreshBed from outside, a specially designed heat treatment device, in the shape of an encasing, can easily be attached to the FreshBed. This heat treatment device will eradicate all life stages of bed bugs at a temperature of at least 50 degrees Celsius in a relatively short time. This special heat treatment ensures that the entire bed is heated from both inside and out. No chemicals or pesticides are used providing the most natural and best way to combat the bed bug.

Could you provide a brief case study of a hotel currently using FreshBed?

Following years of development and successful market implementation in the Netherlands, FreshBed is now expanding internationally. With each placement, we train the hotel staff and monitor the guest experience closely with our partner hotels. The response has been heartwarming, from positive to surprised, from calling it a “sleep revolution” to “can I buy a FreshBed for my house?”. Some of these reviews can be found on our website under reviews. I am particularly pleased when people who normally sleep only a few hours can sleep longer through FreshBed

 Are there any plans to upgrade FreshBed in the future?

Looking at current wellbeing trends, the awareness of sleep to the individual will further increase in the time to come. We are following this trend and there are developments in place to create a FreshBed sleep system which will interact with health applications on smartphones and platforms on the Internet.

For more information on FreshBeds products, visit or register online to attend the Hotel Show Dubai and visit the team at Dubai World trade Centre from the 18th-20th September 2017.  


Written by talkabouthospitalitycom

Senior PR Manager, dmg events Middle East, Asia & Africa hospitality portfolio. Find out more about our core events: /

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