The Leisure Show is returning to Dubai in September, bringing the world’s biggest names in the leisure, sports and resorts industries together in one of the most active markets for leisure and entertainment in the world.

This year, the event – co-located with The Hotel Show – will be part of the first-ever Dubai International Hospitality Week (DIHW), organised by dmg events and the Dubai World Trade Centre (DWTC), predicted to attract 50,000 visitors to the DWTC, 18-20th September 2017.

The scale of DIHW is unprecedented for the global hospitality sector, bringing together more than 2,000 of the world’s top hospitality brands from across the Americas, Europe, Asia, Africa and the Middle East. With more than 200,000 hotel rooms in the region’s hotel construction pipeline, The Leisure Show will showcase the latest products for the pool, spa, sports and fitness offerings of hotels, resorts and clubs, all of which are becoming ever more important to the Dubai market.

As one of the world’s fastest-growing cities, Dubai is increasingly popular with tourists of all ages and known for its vibrant and multi-cultured population. As such, the need for entertainment options has grown considerably.

A whopping five theme parks opened in the city last year and there are more in the UAE pipeline. Health-conscious millennials are driving the demand for gym and sporting facilities with the very latest equipment, whilst the opening of the first wellness resort in the Middle East (The Retreat Palm Dubai MGallery by Sofitel, September 2017) demonstrates the move towards health and wellbeing. The Global Wellness Institute (GWI) has previously identified the Middle East and Africa as the fastest growing region spa markets in the world.

The only event dedicated to the leisure industry in the Middle East and Africa, The Leisure Show provides a unique opportunity for the growing number of operators of hotels, resorts, gyms, pools, spas and other leisure facilities to do business, network, and learn about current trends through a series of exciting live features.

The sports and fitness sector looks set to dominate the show floor for 2017 with industry giants including Les Mills, Cybex, Matrix, SportsArt, Wellness Master, Technogym and WaterRower showcasing the latest products and innovations set to make waves in the fitness industry.

Fitness giant and show sponsor, Johnson Health Tech, is set to take over one of the biggest stands at the event – showcasing brand new products, including the ‘Connexus Functional Training System’ a wall-mounted system offering broad training opportunity using bars, bands, med balls, boxing bags, TRX straps and more, ‘S-Drive Performance Trainer’ a self-powered treadmill, weighted sled, resistance parachute and harness system in one, and Johnny G Krankcycle® by Matrix, the first exercise program to focus on the upper body as a way to build cardio fitness.

For the growing pool and spa industry, some of the biggest international names will be showcasing the latest in pool and spa design, maintenance and other products and services, including: Fluidra Middle East, Belhasa Projects, and Gharieni. Covering resort design including outdoor furnishing, design and lighting, companies Mist America, Vortex, Trinity Hammocks, Parasol, Rainbow Outdoor, and Bahama will be showcasing latest designs and innovations. The world’s first self-cooling sunbed, Koulsdown, is one of several new launches coming to the show this year.

Lastly, the Fit Hub will be returning for 2017, providing a series of business development seminars, live demonstrations, and continued development workshops for fitness professionals. Joining The Leisure Show for the first time this year, Les Mills, the largest international provider of group fitness classes, will be taking over an entire day of the programme to showcase the latest moves in their world-renowned classes.

To find out more and register to attend The Leisure Show and The Fit Hub 2017 for free, access:


Written by talkabouthospitalitycom

Senior PR Manager, dmg events Middle East, Asia & Africa hospitality portfolio. Find out more about our core events: /

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