Travel company Thomas Cook has announced it is opening its own-brand hotel in Ras Al Khaimah in November.
The Ras Al Khaimah Beach Resort will be the company’s first own-brand destination in the UAE.
Stuart Adamson, director of Thomas Cook Media & Partnerships Group said: “We are very excited to continue our successful partnership with Ras Al Khaimah.
“Through a fully integrated, multi-channel campaign across eight of our markets, Ras Al Khaimah will reach and inspire the millions of holidaymakers that engage with us driving both awareness and visitation.”
Ras Al Khaimah Beach Resort will feature 253 chalets, a 700-metre private beach, three pools, four bars, a coffee shop, a buffet restaurant and spa with sauna and jacuzzi facilities.
Haitham Mattar, chief executive officer, Ras Al Khaimah Tourism Development Authority, said: “We are extremely pleased to continue to partner with Thomas Cook to promote Ras Al Khaimah. The news that they are opening their first own brand hotel here demonstrates their commitment to our destination and delivering choice to their customers.
“International visitors represent almost two thirds of the overall tourism to Ras Al Khaimah, with the UK and Germany being among the top three source markets. This partnership will continue to attract holidaymakers from Europe who seek great value beach holidays and authentic adventure and culture based experiences.”
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