Feature: The Hotel Show heads east | Hotel News ME

Hotel News Middle East looks ahead as The Hotel Show launches in the Philippines.

International exhibitions company dmg events Middle East, Asia & Africa, based in Dubai, has announced that it will launch its signature hospitality event brand –The Hotel Show – in the Philippines in 2017 after 17 successful years in the UAE.

The inaugural The Hotel Show Philippines will take place from 2-5 August 2017 in Metro Manila.  Meanwhile, the 18th edition of flagship event The Hotel Show Dubai will follow in September at the Dubai World Trade Centre as part of Dubai International Hospitality Week.

The Hotel Show will be co-located with the World Food Expo (WOFEX), the largest food show in the Philippines, celebrating its 17th edition this year. Together, they will provide the biggest food and hospitality platform in the Philippines’ history, occupying its two largest venues: World Trade Centre Metro Manila and SMX Convention Centre.

Ahead of the event, Hotel News Middle East spoke with Ray Tinston, portfolio director of the dmg events’ hospitality portfolio, to find out why the Middle East’s largest and longest-standing hospitality event has decided to ‘geo-clone’ in the Philippines.

Why the Philippines, and why now? At this time of remarkable growth and modernisation for the Philippines hospitality sector, there is huge demand for the materials required to build, develop and maintain a hotel or restaurant. This includes across all popular product and service sectors from interiors, lighting and design, to cleaning and laundry, technology, and much more. Expanding our portfolio to include an annual Hotel Show in Metro Manila will provide a key platform for industry professionals looking to invest in the future of hospitality there.

What are current trends in the hospitality industry in the Philippines?

Recent figures from the department of tourism showed 5.9 million tourist arrivals in 2016 and further projected tourism growth – 10 million international arrivals forecast for 2020 according to Colliers International – is fuelling the need for more hotels. Opportunities in the hotel and leisure segment are rising due to increasing tourist arrivals and expenditures, strong economic growth (which has in turn seen significant development in commercial activities), sustained by an improving travel and tourism competitiveness supported by the modernisation of the country’s infrastructure network. A May 2017 report by Tophotelprojects prepared for The Hotel Show Philippines reveals that 37 hotel projects are currently underway across the country, with Metro Manila the busiest area for development. There is a high concentration of independent brands and boutique hotels in the Philippines.

Tophotelprojects identified one of the most active brands at present to be Singapore-based Alila Hotels & Resorts – known for its luxury, boutique hotels situated in unique locations – opening three new properties in the Philippines by 2019.

With a total population of more than 100 million people and continuous increases in local and international tourists looking for ways to spend their leisure time, leisure and entertainment developments (particularly in and around Metro Manila) are also rife in the Philippines.

Adult playgrounds including Inflatable Island PH, Ballpit Manila, Flying Trapeze Philippines and Ninja Jumpyard are popular with the progressively dominant millennial population. There is also demand with this health-conscious segment for fitness and lifestyle clubs.

Gyms open 24/7 are launching branches in key locations whilst major retail developers are inviting more international fitness and lifestyle clubs to open in malls. Various integrated leisure, entertainment and F&B resorts such as the Solaire Resort & Casino appeal to millennial residents and tourists whilst Manila Ocean Park and City of Dreams Manila are targeted towards the younger population.

Meanwhile, areas outside of Metro Manila such as Cebu and Iloilo remain hubs for resort-oriented projects. Ayala Land is developing the Sicogon Island, for example, a paradise off the coast of Northern Iloilo dubbed as the newest tourism hub and Gateway to the Western Visayas.

How will the Philippines edition of The Hotel Show differ to the flagship event in Dubai?

We are taking the legacy of The Hotel Show Dubai and giving it a local flavour. Our exhibitors represent a mix of local and international companies from across The Hotel Show product sectors that embody the full spectrum of the hospitality industry from technology (Total Automation Company), to interiors and design (Asia Ceramics Corporation), to lighting (Fabrica Electrotecnica) and much more. Due to the ever-growing millennial population and rise in foreign tourists driving the need for more entertainment options, we will also be co-locating The Hotel Show Philippines withThe Leisure Show – providing the latest products and services relevant to sports and resorts – as we originally introduced to Dubai next to The Hotel Show six years ago.

The Leisure Show Philippines exhibitors range from manufacturers of indoor playground equipment (IREC Corporation) to outdoor furniture with a unique cooling gel in its design to maintain lower temperatures (Koulsdown). We foresee that The Hotel Show and The Leisure Show Philippines will attract the same high level of local and international interest and continued growth that we have witnessed with the Dubai editions.

The Hotel Show Philippines 2017 will provide an opportunity for hospitality professionals looking to do business, network, and learn about the latest trends in the hotel, restaurant, leisure and food service industry in the Philippines. 

Find out more at www.thehotelshowphilippines.com.

Written by talkabouthospitalitycom

Senior PR Manager, dmg events Middle East, Asia & Africa hospitality portfolio

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