Leading hospitality management school Ecole hôtelière de Lausanne (EHL) has announced the details of its anticipated new report looking into the future of the hospitality industry with a 2030 outlook.
‘Lausanne Report – shaping the future of hospitality – outlook 2030’ is a product of years of extensive market research and interviews with global leaders in hospitality. The study looks at some of the major forces influencing today’s world and how they might impact the hospitality industry in the longer-term.
It provides debate on potential future threats and opportunities – looking at different scenarios that could take place – the reasons and consequences.
To allow the time for the industry to fully digest and debate each of the key subjects explored in the report from smart hotels to the ‘emotive’ guest experience – its six core chapters will be released on a monthly basis as individual reports here. For those who cannot wait to find out more – it is possible to download the full report on the same site.
Its executive summary provides an initial view of what the chapters will contain. Below details the six chapter headlines, the opposing factors it will cover and core questions as listed (in the report summary which can be found here):
#1 SHIFT OF MARKET POWER
Consolidation vs fragmentation
“Will globalization fragment or consolidate the hospitality industry?”
#2 VULNERABILITY ON THE RISE
Fragility vs resilience
“Is hospitality becoming more fragile or more resilient?”
Key issues explored: climate change, safety and security, wild card events, migration streams – how fast can the industry react and adapt to a crisis.
#3 IN SEARCH OF A SENSE OF BELONGING
Communities vs individuals
“Will communities or individuals determine the future?”
Key concepts explored: crowdsourcing, crowdfunding, peer-to-peer and sharing hospitality – hospitality business ability to meet the demands of individuals, communities and networks.
#4 THE EMOTIONAL EXPERIENCE
High tech vs high touch
“Does the guest of the future want high tech or high touch?”
#5 SMART HOTELS DEPEND ON SMART DESTINATIONS
Autonomous vs connected
“Will smart hotels be autonomous or connected?”
Looking at the connection between hotels and their locations, particularly at the time of ‘smart city clusters’.
#6 THE SCOPE OF KNOWLEDGE
Empathy vs efficiency
“Must future talents be empathic or efficient?”
The importance for hotel managers of the future to find a balance between being a ‘stage director’ – creating memorable guest experiences and being both efficient and profitable.
For more information, please visit the Lausanne Report website or contact the EHL communication department.