A couple of months ago, one of the most successful and longstanding bars in Dubai’s history – Barasti Beach Bar – turned 21.
A staple in the Dubai social scene, Barasti has been cited as one of the best bars in the world. We interviewed Phil Hardie, F&B Operations Manager from the bar’s hotel residence, Le Meridien Mina Seyahi Complex, to find out the secrets of its success in the past, present, and now – as we come towards the end of this year – its plans for 2017.
What do you think makes your venue so successful?
It’s easy – Barasti is a very simple venue that provides for every person’s needs – whether its great food, cold beverages, sport on the TV, live music or international DJ’s – Barasti has it all. Throw in the fact it has its own beach in one of the most amazing locations in the world, there’s nothing that can beat it.
How do you maintain consistent revenue streams at all times of the year?
Barasti has been part of Dubai for 21 years now – longer than many of the landmarks that make Dubai so famous. As I mentioned before, it’s a simple business formula that provides the people what they want at an affordable price, throwing in special events and offers that thank our guests for their custom and also attract new people that have never been to Barasti – although I don’t imagine there are too many!!
How do you ensure that you are up to date with current industry trends?
Our team have always had the ability to adapt with the ever changing market place. With Dubai being such a diverse city, people’s demands and preferences change overnight. So having the best marketing and operations teams that can plan ahead and see what our competitors do/don’t do, allows us to adapt our business at anytime, whether it’s a financial downturn, a ‘boom’ or just simply listening to our guests.
How does Barasti differentiate itself from other bars?
Barasti has never tried to be anything other than what it is – a beach bar. The model has stayed the same and moved with the times to provide a better experience year on year. It has never changed its overall strategy to accommodate a new trend or phase that takes the market by storm, it just simply adds it into its current DNA and moves forward, adding ‘another string to its bow’ so to speak.
What has been Barasti’s best marketing campaign of 2016 and why?
There isn’t one campaign that is better than the next – the marketing team works hard to put every effort into each campaign to make it a success. The 2016 European Championships was extremely successful during the summer months, the inaugural ‘Corona Sunsets Weekend’ in 2015 attracted over 30,000 people in 3 days! My personal favorite was the Barasti ‘21st’ birthday party – over 6000 people came on a school night (Wednesday) to party with some great old school acts. I think this in itself shows the popularity of the venue – bringing in that amount of people who stayed until 3am when many had to get up for work at 7am!
Can you share any new exciting plans for 2017?
I wouldn’t want to spoil the surprise for everyone – all I can say is that we’ve listened to what our guests have said and what they would like to see and we are making that happen for them.
As Dubai expats ourselves, reading this – we are excited for what 2017 has to bring at one of our favourite Dubai venues. Barasti is bringing in the new year with DJ Laidback Luke, and continuing in 2017 with its signature 4pm – 7pm daily happy hour and Tuesday ladies nights (with unlimited free bubbly for the ladies and AED 150 ‘Buckets of Brew’ for the guys). Find out more: www.barastibeach.com