10,000 new hotel rooms will open in Dubai throughout 2016, according to a new report by JLL for The Hotel Show Dubai 2016.

The Dubai Hotel Market Overview  reveals that 621 new hotel rooms opened in Dubai during Q1 2016, and 9,400 additional rooms will be added to the market by the end of the year.

New properties opening in the coming months include: W Dubai – Al Habtoor City (opened 20th June 2016); Lapita Hotel Dubai at Dubai Parks™ and Resorts; Hard Rock Hotel Dubai Marina;  Jumeirah Al Naseem, Madinat Jumeirah; and Nikki Beach Resort & Spa Dubai.

“This is an important and exciting time for Dubai’s hospitality and leisure industry,” said Gary Williams, Event Director of the dmg events hospitality portfolio including The Hotel Show and The Leisure Show. “Over the course of the next six months, world-famous brands including W Hotels & Resorts, Hard Rock Hotels, and Nikki Beach are entering the Dubai market for the first time, while two major new theme parks – IMG Worlds of Adventure and Dubai Parks and Resorts – are set to open their gates.”

Alexander Schneider, General Manager of the Nikki Beach Resort & Spa Dubai commented: “More than 40,000 people visited the Nikki Beach Club Dubai in its first 3 months of opening, and our hotel, villas, residences and Nikki Spa will open here by the end of 2016. We are proud to bring a unique product to this market in an exclusive location on the Pearl Jumeira.”

Schneider continued: “When it fully opens to the public later this year, Nikki Beach Resort & Spa Dubai will be the 13th permanent Nikki Beach location and its 4th hotel property to open worldwide. Dubai is one of the world’s fastest growing tourist, leisure and entertainment destinations, synonymous with luxury and good living. The general message of the Nikki Beach brand is “Celebrate Life”, and it is known for its luxurious offering, exceptional entertainment and elite clientele. Dubai was a clear choice for Nikki Beach and its most extensive resort to date.”

“The next frontier: a look at the new hotel brands entering the market” featuring Nikki Beach Resort & Spa Dubai and others opening in the Middle East for the first time will take part in a panel discussion at the 4th annual Vision Conference at The Hotel Show Dubai 2016.

More than 25,000 hospitality industry professionals are forecast to attend the 17th edition of The Hotel Show Dubai and co-located event, The Leisure Show, 17-19th September 2016 at the Dubai World Trade Centre. You can find out more and register to attend for free at: www.thehotelshow.com.

Written by talkabouthospitalitycom

Senior PR Manager, dmg events Middle East, Asia & Africa hospitality portfolio

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