Fairmont The Palm is a luxury, world-class resort located on the iconic Palm Jumeirah Island in Dubai. The hotel features 381 guest rooms and suites with dedicated Fairmont Gold rooms and lounge. A total of seven food and beverage outlets on property offer international dining options including Chinese cuisine and a Brazilian churrasco experience. Fairmont The Palm also features an expansive pool and beach area with a health club, Willow Stream Spa and the Fairmont Falcons Juniors’ Club.

Job description

Director, Sales and Marketing
As an active member of the Executive Committee, the Director, Sales & Marketing will oversee the strategy and day to day operation of the Sales & Marketing Department. This position is also responsible for the Hotel’s Sales, Marketing, Public Relations and Catering Sales strategy to position the Hotel as the destination of choice in the local market. The Director, Sales & Marketing will actively develop and implement programs in accordance with established Company policies, practices and procedures, as well as ensuring a strong focus on becoming a local and international destination of choice.
Summary of Responsibilities:

Reporting to the General Manager, responsibilities and essential job functions include but are not limited to the following:

  • To direct and manage all activity related to the Sales and Marketing department, ensuring all service standards are followed
  • To be responsible for all Sales colleagues’ achievement of individual goals
  • To direct all Sales and Marketing initiatives for the hotel
  • To provide guidance and direction in the development of segment action plans
  • To be responsible for account management of key market segments
  • To ensure the achievement of sales objectives on a monthly, quarterly and yearly basis
  • To review sales contracts, considering the number of rooms, average rate and total revenue objectives of the hotel
  • Produces and controls all sales literature, including brochures, flyers, poster, promotional letters and giveaways
  • To participate in select sales activities both on and off property
  • To manage any sales incentive programs
  • To ensure the integrity of key accounts, the key prospect data base and monitoring of the sales software programs for accuracy and thoroughness
  • To prepare an annual budget for approval and administer that budget in a fiscally responsible manner
  • Liaise with Front Office, Banqueting, F&B and Finance re: all Hotel sales activities
  • Liaise and directly monitors the Public Relation Department with regard to advertising, editorial and press releases requirements
  • To balance operational, administrative and colleague needs
    Personal Attributes:

    • Analytical and solid business acumen with good understanding of luxury hotel operations
    • Ability to work independently
    • Demonstrate leadership qualities to build strong employee engagement
    • Strong interpersonal skills and attention to detail
    • Good communicator with fluency in English. Ability to communicate in a local language where the hotel operates (e.g. French, Arabic, German, etc) is desirable
    • Proven organizational skills, able to set and meet deadlines as well as follow-through
    • Solid understanding of budgeting, forecasting, and expenses control


    • Bachelor’s degree with specialization in marketing is desirable


    • Minimum 5 years’ experience in managing Sales and Marketing function in a luxury hotel gained from working in key cities / resorts destinations globally
    • Regional Middle East experience is desirable

    Visa Requirements:
    Please note that you must be eligible to live and work in Dubai. We will assist successful applicants with the visa process and provide flights and accommodation.


Written by talkabouthospitalitycom

Senior PR Manager, dmg events Middle East, Asia & Africa hospitality portfolio. Find out more about our core events: www.thehotelshow.com / www.theleisureshow.com

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